Market and Destination Diversification for Indian Exporters During Global Trade Disruptions
Introduction: Market and destination diversification refers to the strategy of expanding exports across a wider range of products, geographies, and consumer markets to reduce dependence on a limited set of trading partners and thereby enhance trade resilience. In an era marked by geopolitical conflicts, supply-chain fragmentation, protectionist barriers, and repeated global shocks—from the COVID-19 pandemic […]










