Orange Economy in India – New Initiatives, Growth & AVGC Sector Boost
Orange Economy in India is gaining momentum with the Ministry of Information and Broadcasting launching transformative initiatives to position India as a global hub for creative industries and digital innovation.
Boosting India’s Orange Economy
The Ministry of Information and Broadcasting has launched 3 transformative initiatives to position India as a global hub for creative industries & digital innovation.
What’s New?
- National AI Skilling Initiative
- PPP with Google & YouTube
- Target → 15,000 AVGC professionals
- Phase I: AI basics (prompting, leadership)
- Phase II: Advanced tools (Gemini, Vertex AI) → digital storytelling
- MyWAVES Platform
- On WAVES OTT → from viewer → creator
- Promotes User-Generated Content (UGC) in Indian languages
- Linked to Create in India Challenge → Anime, AI films, XR, hackathons
- Advanced EPG (Satellite TVs)
- Access DD Free Dish without set-top box
- Expands reach in rural & remote areas
What is Orange Economy?
- Economy driven by creativity, IP & cultural capital
- Includes AVGC-XR, films, music, gaming, design, tourism
Why It Matters
- Global → ~3% of GDP, 30 million jobs
- India → Media sector to reach $47.2 billion by 2029
- Budget push → AVGC labs in 15,000 schools & 500 colleges
