TRIFED’S “PRODUCTS”

A Multi Stakeholders Workshop on “Strategies for Promoting and Marketing of Tribal Products” was organised by TRIFED under the Ministry of Tribal Affairs, and it was presided over by Union Ministers for Commerce, Industry, and Railways and Tribal Affairs.

IMPORTANT INFORMATION

For the purpose of discussing and deciding on a Plan of Action to revamp and expand the Tribes India #GoTribal campaign, a number of stakeholders, including representatives from numerous Ministries, industry associations FICCI, CII, ASSOCHAM, DICCI, top advertising consultants, top designers, the social sector, and ecommerce groups like Wallmart, Snapdeal, Flipkart, etc. participated in the workshop.

Representatives from the FICCI, ASSOCHAM, DICCI, and CII expressed their support for TRIFED and stated that their cooperative efforts will further steer the popularity of Tribes India products through corporate gifting, obtaining promotional space for tribal murals/displays in their corporate offices, rack-space in their retail outlets, franchise partnerships, etc. In order to increase the appeal of tribal handicrafts and handlooms throughout the nation and abroad, TRIFED also plans to open Tribes India kiosks in international airports and collaborate with PSUs and government agencies for gifting.

In the past three years, TRIFED has undergone a complete makeover, expanding into a network of 120 stores around the nation, 72 of which are owned and run by TRIFED.

At the airports in Chennai, Jaipur, Ahmadabad, Udaipur, Coimbatore, Trivandrum, Pune, Goa, and Kolk ata, Tribes India stores are already open for business.

WHAT TRIFED IS ?

The Tribal Cooperative Marketing Development Federation of India, also known as TRIFED, was founded in 1987 and is the country’s top organisation. It is governed by the Ministry of Tribal Affairs, the Indian government.

In addition to its registered office and head office in New Delhi, TRIFED also operates a network of 13 regional offices across the nation.

OBJECTIVES: The ultimate goal of TRIFED is the socioeconomic development of the nation’s indigenous people through the selling of indigenous goods such metalwork, textiles, pottery, paintings, and pottery, on which the indigenous people rely heavily for the majority of their income.

For tribes to sell their goods, TRIFED serves as a facilitator and service provider.

The TRIFED strategy attempts to arm tribal people with information, resources, and tools so they may carry out their operations in a more organised and methodical way.

Additionally, it entails enhancing the tribal people’s abilities through sensitization, the creation of Self Help Groups (SHGs), and the provision of training for carrying out a specific FUNCTIONS: The two primary tasks that TRIFED does are the development of Minor Forest Produce (MFP) and retail marketing and development.

Development of Minor Forest Products (MFP)

Non-wood forest goods, often known as “Minor Forest Produce (MFP),” are a vital source of income for indigenous people. This covers all forest products that aren’t wood, such as bamboo, canes, fodder, leaves, gums, waxes, colours, resins, and many different kinds of food including nuts, wild fruits, honey, lac, tusse, etc.

For those who live in or close to woods, the Minor Forest Produces provide both a means of subsistence and a source of income. They contribute significantly to their food, fruits, medications, and other consumables and also generate revenue through sales.

As an estimated 100 million people depend on the collection and sale of Minor Forest Produce for their livelihood, MFP has substantial economic and social value for the forest dwellers (Report of the National Committee on Forest Rights Act, 2011).

Minor Forest Produces provide food, shelter, health care, and a source of income for about 100 million people who live in forests. Minor forest produce, on which tribal members spend a significant amount of their time, provides 20–40% of their annual revenue.

The Indian government has chosen to implement the “Mechanism for Marketing of Minor Forest Produce (MFP) through Minimum Support Price (MSP) and Development of Value Chain” scheme in order to address the aforementioned issue.